[EAS] The words we use

[Botterell, Arthur@CalOES]

Of course the ATSC 3.0 promoters have turned public alerting into a marketing strategy.  I'm not sure they're anywhere near as invested in warning effectiveness as they are in ATSC 3.0 adoption.  

That's OK... we can't blame vendors for being vendors.  But we who swear to serve the public should be blamed if we let our vendors do our thinking for us.

As we're seeing in Ohio and California, and in past years in Tennessee and other places, we don't actually need ATSC 3.0 to do effective datacasting of warnings.  Doubtless it will offer some new benefits, but we can do a lot of good already if we can mobilize the political and cultural will.

"Orchestration" is a good word, except that in my view it makes the problem sound more complicated than it actually is.  The critical factor is authentication... that recipients can be confident a message comes from who it purports to come from.  Provide reliable authentication and warning recipients will rapidly identify who they trust and who they don't.  And if there's one thing we know how to do these days, it's distribute messages from anywhere to anywhere.

Ask what EAS is for and the answer generally starts out, "well, a couple of things..."  That's a problem, IMHO.  I'd like to see EAS go back to being strictly and unambiguously the President's tool.  We need other solutions for other users.  

And is it just me or does the suggested nexus between alerting and advertising cause a bit of a reflexive cringe?  In both cases it's about the struggle for public attention... just like Twitter, and we've seen the levels of narcissistic silliness that's brought us.  Ultimately what matters is the source and how much confidence folks have in the source (and how sure they can be of who is actually the source.)  

That's right, Mr. Putin, I'm looking at you and your Sleepy Bear posse.

Art
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From: EAS <eas-bounces at radiolists.net> on behalf of Adam Jones <adam.jones at trilithic.com>

Art,
  I think what you are describing is a text book case for the separation but orchestration of CMAS and EAS.  While traditional EAS can be segmented to a 9th of a county, I agree (especially out west) that can still be a huge area.

LAE's are one segment to the growing and every changing landscape of EAS.

Ed brought up an excellent point about STB's being location aware and ATSC 3.0 capability to send and parse targeted emergency information.

Advanced STB's and the computing power they contain will provide additional tools in the near future to allow Emergency Officials to confidently address the intended audience.

If I was to guess, I'd say that EAS can and will easily ride on the coat tails of the tech that will allow for targeted advertising.

Adam

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