[EAS] The words we use

[Adam Jones]

Art,
  I think what you are describing is a text book case for the separation but orchestration of CMAS and EAS.  While traditional EAS can be segmented to a 9th of a county, I agree (especially out west) that can still be a huge area.

LAE's are one segment to the growing and every changing landscape of EAS.

Ed brought up an excellent point about STB's being location aware and ATSC 3.0 capability to send and parse targeted emergency information.  

Advanced STB's and the computing power they contain will provide additional tools in the near future to allow Emergency Officials to confidently address the intended audience.

If I was to guess, I'd say that EAS can and will easily ride on the coat tails of the tech that will allow for targeted advertising.

Adam

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