[EAS] The words we use

[Ed Czarnecki]

"Datacasting" via ATSC 1.0 does not get to the consumer/audience.  The best
use of ATSC 1.0 is transmission of data as a backhaul ("B2B" model for lack
of a better word) or to specialized receivers.  

Transmission of alerting content to the consumer receiver ("B2C" or even
"G2C") is not a strong point in ATSC 1.0.  I rode that horse for too long.  

However, consumer receiver targeting may be a stronger element in ATSC 3.0
... maybe.   The technology may take off, and it may not.  Remains to be
seen, but a number of broadcasters and TV manufacturers are likely to take a
big initial plunge in 2018-2019.  Just as a point of information, the
"Advanced Emergency Alerting" function is ATSC 3.0 is a bit of a misnomer -
it is not EAS, and is not even purely "alerting."

I'm not marketing ATSC 3.0, nor next gen cable, per se.  I hold no stocks in
any companies in either area ;^)  I'm just looking out 5-10-15 years from
now and trying to consider which technologies may fit particular alerting
requirements.  That might be a different discussion than the one we are
having here.  And that may be premature for some, but part of forward
planning for others.