[BC] Commercial creativity....

[Mike McCarthy]

To put it another way,, the broadcaster's mission is to deliver the
listener to the advertiser. Not to sell their product for them.

How that is done and who is responsible to create the enticement is
subejct to much research and debate.  And once the connection is made, the
deal nexus is no longer in the hands of the broadcaster. Their work is
complete

But the bottom line is to still first deliver the listener to the
advertiser (be it a product or service).

MM

On Thu, July 3, 2014 10:15 am, Cowboy wrote:
> On Thursday 03 July 2014 10:50:04 am Dale Adkins wrote:
>
>> Have we forgotten that the mission is to sell product for the client?
>>
>
> Actually, *our* mission is not !