[BC] Commercial creativity....

[Cowboy]

On Thursday 03 July 2014 10:50:04 am Dale Adkins wrote:
> Have we forgotten that the mission is to sell product for the client?

 Actually, *our* mission is not !

 Almost everyone seems to have forgotten ( except for the most
 successful, of course ) that the mission, our mission, is to generate
 qualified leads for our client, *not* to close the sale !

 Our mission is to create an awareness in our listeners so that *when*
 our listener feels a need, or a curiosity, about that product, or the need
 that product is designed to fill, our listener will be inclined to contact
 our advertiser.
 Nothing more, because in truth we can do no more. Never could.

-- 
Cowboy