[BC] Nobody is listening to IBOC?

[Rich Wood]

------ At 06:49 PM 2/3/2010, rj carpenter wrote: -------

>WAMU has an active "enhanced underwriting" department for their main
>channel. The fact WAMU is #2 in 12+ PPM DC-area ratings helps them sell.
>Their HD2 is carried on a 250 W 130 Ft AGL ANALOG translator. The HD2
>carries their former and quite popular bluegrass format. I haven't
>listened, but I'd guess that they are as likely as any HD2 channel to be
>bringing in some underwriting dollars.

The person who made the claim was emulating the Pope's infallibility. 
That's not surprising. What he failed to tell us was that the HD-2 
was carried on real radio. There was no mention of the translator, 
leading us to gaspingly assume an HD-2 was producing income. I'm 
going to go way out on a limb and jokingly suggest there might be 
1,000 IBUZ receivers in the Washington Metro. I'm going even further 
out on that limb and make believe all 1,000 IBUZ receivers are tuned 
to WAMU-HD2.

Compare that to the million or so analog receivers able to receive 
the translator if its signal reaches them. Which one would you 
believe is generating the revenue? Would it be from listeners tuned 
directly to HD-2 or to the translator? I've started the timer. You 
have 10 seconds to come up with the most probable answer. I'll give 
you a hint. Virtually everyone in the metro owns an analog FM receiver.

The HD-2 is the STL for the translator.

Rich