[BC] Nobody is listening to IBOC?

[rj carpenter]

------ At 02:10 PM 2/2/2010, Tom Dimeo wrote: -------

>> I wonder how WAMU generates revenue from HD, are commercials 
>> permitted on a noncommercial HD station?

Rich Wood answered:

> I believe all Public Radio on-air operations are non-commercial. I 
> suspect the revenue, if there really is any, is coming from a few 
> people willing to become contributors because previously unavailable 
> programming strikes their fancy. If the station were Commercial, 
> there aren't enough receivers to cause an advertising agency or even
a large local retailer to pay more than a dollar a holler with some
> bonus spots thrown in..

WAMU has an active "enhanced underwriting" department for their main 
channel. The fact WAMU is #2 in 12+ PPM DC-area ratings helps them sell. 
Their HD2 is carried on a 250 W 130 Ft AGL ANALOG translator. The HD2 
carries their former and quite popular bluegrass format. I haven't 
listened, but I'd guess that they are as likely as any HD2 channel to be 
bringing in some underwriting dollars.