[BC] put stations back in their city of license

[Tom Spencer]

Um...

The "Very major chains in bankruptcy" has little or nothing to do 
with broadcasting, per se.  It has to do with over-leveraged 
FINANCING, and not paying attention to long-term needs and goals.

Broadcasting has always, on average, been a "marginal" 
enterprise.  It's possible to make money, but when a station in 
market 3 billion sells for 1000 x cashflow, because someone thinks it 
can be made to serve nearby market 1....

THAT'S why "major chains are in bankruptcy".

Of course, being accountants instead of broadcasters, they have no 
clue, and so cut MEAT instead of FAT trying to save their a**es.  And 
wonder why it ain't working.

Accountants, like fire and lawyers - and electricity - are excellent 
servants, and VERY bad masters.

Frankly, I'm waiting for one or more "chains" to start selling off 
stations to service the debt at pennies on the dollar.

THAT will  be the salvation of broadcasting - when the BROADCASTERS 
manage to regain their place as owners, rather than hired help.

Scott's on the right track...

at least as far as not wanting to sell out to the highest bidder.

The 80-90 drop ins, alone, aren't nearly the problem as much as the 
rimshot move-ins.

Put those stations back into their local markets, and watch the ad 
dollars from local merchants paying for LOCAL programming roll in.

And any 80-90 that's short-spaced should be taken down...

Broadcast List USER wrote:
>You didn't explain how that helps the BUSINESS!
>
>I believe it helps kill it off.
>
>Explain how it doesn't.
>
>It isn't as if our existing business is healthy.
>
>We have very major chains in bankruptcy.
>
>Explain how this helps the health of the industry!