[BC] Dropping Voice Level On Last Few Words

[JIM GRAHAM]

I'm just sayin'.
 
The phrase "coming up" is not a unique talent as you've mentioned with Paul Harvey, Walter Cronkite and many of the newsmen and commentators of the "Golden Days" of radio.  Note: I've been in radio programming, did afternoon drive top-40 and a lot of production.  Coming up, I'll take my anal vent, go back to my engineering pigeon hole and shut my pie hole.
 
Anal vent.  That's a phrase and an object I'll use.  I love it.
 
:)
 
Jim Graham
jgprods at bellsouth.net

From: Rich Wood <richwood at pobox.com>

------ At 09:50 PM 4/2/2010, JIM GRAHAM wrote: -------

>I challenge today's news "talent" and radio talent to NOT use the
>term "Coming Up".  I get sick of hearing it.  Yeah yeah, I know it's
>called forward promoting.

There's always something we don't like. I'm no exception. However I
would suggest that "engineers" learn a little about what affects
ratings. I'm always thrilled when "engineers" get involved in
programming. It's usually personal preference rather than an
understanding of how to accomplish audience recycling. Personal
preferences are like anal vents. We all have them.

Go back and study Paul Harvey, Walter Cronkite and many of the
newsmen and commentators of the "Golden Days" of radio. The really
good ones had very distinctive styles. Would you speak to someone in
person as Walter Winchell did on radio? Someone must have liked them.

I don't like anything that telegraphs that a commercial break is
coming up. I don't like radio or TV people referring to
listeners/viewers as everybody. After all the training to speak to
single individuals  they continue to separate themselves from those
individuals.

The first thing you learn in programming is that you can't please
everyone. The second thing you learn is that everyone is an expert.

Rich