[BC] Dropping Voice Level On Last Few Words

[Rich Wood]

------ At 09:50 PM 4/2/2010, JIM GRAHAM wrote: -------

>I challenge today's news "talent" and radio talent to NOT use the 
>term "Coming Up".  I get sick of hearing it.  Yeah yeah, I know it's 
>called forward promoting.

There's always something we don't like. I'm no exception. However I 
would suggest that "engineers" learn a little about what affects 
ratings. I'm always thrilled when "engineers" get involved in 
programming. It's usually personal preference rather than an 
understanding of how to accomplish audience recycling. Personal 
preferences are like anal vents. We all have them.

Go back and study Paul Harvey, Walter Cronkite and many of the 
newsmen and commentators of the "Golden Days" of radio. The really 
good ones had very distinctive styles. Would you speak to someone in 
person as Walter Winchell did on radio? Someone must have liked them.

I don't like anything that telegraphs that a commercial break is 
coming up. I don't like radio or TV people referring to 
listeners/viewers as everybody. After all the training to speak to 
single individuals  they continue to separate themselves from those 
individuals.

The first thing you learn in programming is that you can't please 
everyone. The second thing you learn is that everyone is an expert.

Rich