[BC] Audio Quality (what's that?)

[Alan Alsobrook]

I really need to dig up some old books (Aribitron), but I had a very interesting example of what 
appeared to be an audio quality experiment. I was processing WSOS in St. Augustine fairly lightly 
using CRL 800 series processors, while in the Jacksonville Market most of the "big boys" were using 
the latest thing the Orban had out, (not sure if Omnia had made the big splash yet). While WSOS was 
rated down around #18, of the rated stations no other station had a TSL of even 1 hour then when you 
hit WSOS the TSL was 8-12 hrs. that stood out like a sore thumb.  Note: at the time WSOS was running 
full AC, and the signal only covered around 35% of the market. To me it says that audio quality and 
making it sound good, even if not consciously perceivable, does make a huge difference in how long 
we keep the listeners.

Then again on the flip side, sometimes I listen to Sirius for extended periods just to see how bad 
their audio encoding is today!

Broadcast List USER wrote:

> I agree we cannot know what audio quality does to TSL.  I have had  more 
> than a few arguments with PDs about high frequency limiting and  
> clipping.  Most of them were DJs who long ago fried their high  
> frequency hearing, and men don't hear high frequencies as well as  women 
> BEFORE the abuse men take to their ears.

-- 
Alan Alsobrook CSRE AMD
aalso at bellsouth.net