[BC] They can't give 'em away!

[WLOYPROD WLOYPROD]

No doubt that inexpensive radios are a big help - but are people buying them?  Are people avoiding the radio due to the cost or the lack of understanding of, or desire for, the technology?  Certainly removing the price barrier would bring it back to a knowledge and desire issue, rather than a primarily economic one.  What kind of feedback are you getting from listeners, Scott?  Do the secondary channels drive listeners to buy the radios?  Are they happy they did?  Do you have any sense of the quantity of listeners that grab the secondary audio?
Thanks,
John
 
>>> Scott Fybush <scott at fybush.com> 09/18/08 1:09 PM >>> 
Dana Puopolo wrote:
> More proof that HD radio is DOA...
> 
> http://www.fatwallet.com/forums/hot-deals/862709?pos=58

Serious question here, Dana -

The opponents of HD have decried, loudly and often, the high prices and 
limited availability of receivers.

Now we have a car radio that's available for $38 or so, after rebates 
and discounts...and the reaction is "they can't give 'em away"?

It seems to me a $38 receiver is a pretty good thing, all in all - at 
least from my point of view as a consultant to a public radio network 
that's gone from one programming stream to two with the help of HD 
subchannels, and as a sometimes news guy at another public radio station 
that uses HD subchannels on its FM to extend the reach of its 
directionally-challenged AM.

At both places, the big challenge has been a lack of receiver 
availability, so the $38 car stereos and the $49 Sony XDR-F1HDs have 
been welcomed with open arms...

s



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