[BC] RAB...the pitch and my reply.

[TalentVoices at aol.com]

In a message dated 4/5/2008 3:26:54 PM Eastern Daylight Time, 
WBRadiolists at aol.com writes:

> Did you know that outdoor advertising revenues grew by about 7.5% in 2007? 
>  Outdoor's rate of growth is second only to the internet. Outdoor is 
becoming 
> a very real player in the contest for local advertising revenues. 

If what's been happening here is also happening everywhere else (I believe 
that it is) then I think I know why!

Lamar Advertising is putting up electronic billboards along I-95 here in CT. 
(Bridegeport area right now.) For the first time ever, I have seen ads for 
local church events up there! Obviously, they are offering advertising 
packages 
that make these signs affordable to the "Mom-and-Pop" sized businesses in 
town. 
That could certainly take a bite out of radio & newspaper advertising.

The signs are pretty "cool", too.

When WPHA comes to be, I will certainly be looking into using those to raise 
awareness of the station!

Willie...
www.wphafm.org

Local Church events are one thing...a pool of donations?  Mom & Pops are 
quite another thing...they don't have a "donation" base.  Let me know if the real 
Mom & Pops are advertising with billboards.  I know here in upstate NY...a 
billboard costs $1,000 a month.  The dollar amount is comparable to a News or 
Weather Sponsor on a certain Radio station that I do business with.  The Mom & 
Pop receive 160 :30 second commercials per month/24 hour rotation.  
 
Regards,
Kjelene
 
 
Kjelene M. Bertrand
Talent Voices (One voice for your creative marketing needs.)
_www.OneTalentVoices.com_ (http://www.onetalentvoices.com/)  
(518) 312-9135

Associate Member T.G.I. _www.TalentGuildInternational.com_ 
(http://www.talentguildinternational.com/)  




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