[BC] PPM Gaming has started

[Mike McCarthy]

Hey...if I can sell that hour for what amounts to be $375/min (based on 16 
spots an hour) with virtually no overhead, a basic studio and $10/hr. board 
op, that comes to $25M for all the daylight hours alone.  Add another 1/2 
that to the off peak hours and you have a top 20 billing station 
nationwide. I would think that Emmis (who is tanking in LA) would KILL for 
that revenue.

Brokered radio isn't all THAT bad as some group owners are finding out if 
it's done right.  The gross dollars aren't there. But the trailing cash 
flow sure is....  (GR)  We may be whores....but we're also going to the 
bank as often as the big guns.

MM

At 01:12 PM 10/29/2007 -0400, Dana  Puopolo wrote
>Well, look at what KFWB in Los Angeles is doing. They're selling 60 minute
>blocks on weekend mornings for $6000.00 a pop.
>
>KFWB, News 980. Give us 22 minutes and we'll give you-an infomercial for a
>Popeil pocket fisherman!
>
>How do YOU spell whore?
>
>K F W B !
>
>-D
>According to Inside Radio:
>
>More stations are airing longer blocks of ad-free programming. One
>Boston station has given back three hours a day. What does it mean
>for dollars and ratings? Obviously, they're going to be giving up
>some revenue. But some programmers think it could have a positive
>effect on ratings in the long run. Especially in a PPM world.
>
>- - -
>
>One wonders what this says about "our" product, if the only way to
>get listeners is to "give it away."