[BC] PPM Gaming has started

[mark at shander.com]

I follow both sides.  Direct Marketing ad sales are at an all-time
high, and broadcast time (especially TV) is becoming more expensive
than it has ever been.  Short form, long form and commercial inventory
is expensive, and buying time (if done right with Web and phone support
and enough calls to action) has a huge ROI.  Mix that with people who
want to become established experts overnight (well, over 13 weeks) and
you have a very successful business.  It's closer to $100 a minute
using the model below, though - you're selling all minutes and lose
control of content, continuity, audience, etc.  Like having a show
hosted by a protologist followed by one for kids, followed by one
covering OB-GYN issues then church services.

--- Mike McCarthy <Towers at mre.com> wrote:

> Hey...if I can sell that hour for what amounts to be $375/min (based
> on 16 
> spots an hour) with virtually no overhead, a basic studio and $10/hr.
> board 
> op, that comes to $25M for all the daylight hours alone.  Add another
> 1/2 
> that to the off peak hours and you have a top 20 billing station 
> nationwide. I would think that Emmis (who is tanking in LA) would
> KILL for 
> that revenue.
> 
> Brokered radio isn't all THAT bad as some group owners are finding
> out if 
> it's done right.  The gross dollars aren't there. But the trailing
> cash 
> flow sure is....  (GR)  We may be whores....but we're also going to
> the 
> bank as often as the big guns.
> 
> MM
> 
> At 01:12 PM 10/29/2007 -0400, Dana  Puopolo wrote
> >Well, look at what KFWB in Los Angeles is doing. They're selling 60
> minute
> >blocks on weekend mornings for $6000.00 a pop.
> >
> >KFWB, News 980. Give us 22 minutes and we'll give you-an infomercial
> for a
> >Popeil pocket fisherman!
> >
> >How do YOU spell whore?
> >
> >K F W B !
> >
> >-D
> >According to Inside Radio:
> >
> >More stations are airing longer blocks of ad-free programming. One
> >Boston station has given back three hours a day. What does it mean
> >for dollars and ratings? Obviously, they're going to be giving up
> >some revenue. But some programmers think it could have a positive
> >effect on ratings in the long run. Especially in a PPM world.
> >
> >- - -
> >
> >One wonders what this says about "our" product, if the only way to
> >get listeners is to "give it away."
> 
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