[BC] PPM Gaming has started

[Paul B. Walker, Jr.]

I thought the GM or PD of KFWB issued an email saying that wasnt actually
the case that they werent airing infomercials.

Paul



On 10/29/07, Dana Puopolo <dpuopolo at usa.net> wrote:
>
> Well, look at what KFWB in Los Angeles is doing. They're selling 60 minute
> blocks on weekend mornings for $6000.00 a pop.
>
> KFWB, News 980. Give us 22 minutes and we'll give you-an infomercial for a
> Popeil pocket fisherman!
>
> How do YOU spell whore?
>
> K F W B !
>
> -D
>
>
>
> According to Inside Radio:
>
> More stations are airing longer blocks of ad-free programming. One
> Boston station has given back three hours a day. What does it mean
> for dollars and ratings? Obviously, they're going to be giving up
> some revenue. But some programmers think it could have a positive
> effect on ratings in the long run. Especially in a PPM world.
>
> - - -
>
> One wonders what this says about "our" product, if the only way to
> get listeners is to "give it away."
>
>
>
>
>
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>


-- 
Sincerely,
Paul B. Walker, Jr.
www.walkerbroadcasting.com
www.myspace.com/walkerbroadcasting