[BC] PPM Gaming has started

[Dana Puopolo]

Well, look at what KFWB in Los Angeles is doing. They're selling 60 minute
blocks on weekend mornings for $6000.00 a pop.

KFWB, News 980. Give us 22 minutes and we'll give you-an infomercial for a
Popeil pocket fisherman!

How do YOU spell whore? 

K F W B !

-D



According to Inside Radio:

More stations are airing longer blocks of ad-free programming. One 
Boston station has given back three hours a day. What does it mean 
for dollars and ratings? Obviously, they're going to be giving up 
some revenue. But some programmers think it could have a positive 
effect on ratings in the long run. Especially in a PPM world.

- - -

One wonders what this says about "our" product, if the only way to 
get listeners is to "give it away."