[BC] Radio stations that buy new equipment...

[Paul B. Walker, Jr.]

Maybe Imslighted by the fact Ive never worked for top notch, big budget
stations with top dollar equipment.. but in my mind, you do what you gotta
do to get by.

Can my listeners tell, do they know or even care that I'm using a Behringer
6 Channel Mixer instead of a "professional" broadcast console?
Can my listeners tell, do they know or even care that I'm using a $40Shure
PG48 Microphone for my on air microphone compared to a $300 to $500
"professional" broadcast mic?
Can my listeners tell, do they know or even care that I'm using a USED
Emachines Computerfrom a local pawnshop for $210 using Raduga for
automation?

The answer to all 3 is NO!

In fact, Ive had several people surprised when I tell them what I'm using
here. A few people who've seen the studio were quite surprised that I was
using such "consumer" equipment... not the fact that it sounded bad, but
that I had it all doing what it was doing

Sure, none of it's far from perfect and top notch, but when you're at a low
budget station you simply have to do what you haver to do to get by. Some of
the equipment has quirks, especially Raduga, but it's justsomething I deal
with and find ways around.

It's just me and George, The 3 yr old Beagle Dog as full time employees
here. I have a Part Time Sales/Promotions/handyman here. I also have a
Contract Engineer. Somehow, we manmage to keep this place in one peice.

I honestly think the desire to buy new equipment is just to brag to fellow
broadcasters about your new toys and make yourself feel better. Sure, it
raises morale a little.. but if that late 80s/early 90s console has been
well maintained and is still in greatshape, why get rid of it.

Im perfectly content with my Behringer Mixer Board, Shure Micrphone and
EMachines Computer. Would I like better equipment? Sure, but Im not going to
saricfice things just to get fancier equipment when they seriously wont help
the bottom line. A NEW computer and a real console might be ncie but they
wouldnt improve the overall sound of the station, therefore.. not imrpoving
the bottom line.

-- 
Sincerely,
Paul B. Walker, Jr.
www.walkerbroadcasting.com
www.myspace.com/walkerbroadcasting