[BC] Radio stations that buy new equipment...

[miltron at mindspring.com]

"It's what comes out of the box [radio] that counts."
                                                                             
  --Frank D. Ward
M

----- Original Message ----- 
From: "Paul B. Walker, Jr." <walkerbroadcasting at gmail.com>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Sent: Saturday, October 27, 2007 8:43 AM
Subject: [BC] Radio stations that buy new equipment...


> Maybe Imslighted by the fact Ive never worked for top notch, big budget
> stations with top dollar equipment.. but in my mind, you do what you gotta
> do to get by.
>
> Can my listeners tell, do they know or even care that I'm using a 
> Behringer
> 6 Channel Mixer instead of a "professional" broadcast console?
> Can my listeners tell, do they know or even care that I'm using a $40Shure
> PG48 Microphone for my on air microphone compared to a $300 to $500
> "professional" broadcast mic?
> Can my listeners tell, do they know or even care that I'm using a USED
> Emachines Computerfrom a local pawnshop for $210 using Raduga for
> automation?
>
> The answer to all 3 is NO!
>
> In fact, Ive had several people surprised when I tell them what I'm using
> here. A few people who've seen the studio were quite surprised that I was
> using such "consumer" equipment... not the fact that it sounded bad, but
> that I had it all doing what it was doing
>
> Sure, none of it's far from perfect and top notch, but when you're at a 
> low
> budget station you simply have to do what you haver to do to get by. Some 
> of
> the equipment has quirks, especially Raduga, but it's justsomething I deal
> with and find ways around.
>
> It's just me and George, The 3 yr old Beagle Dog as full time employees
> here. I have a Part Time Sales/Promotions/handyman here. I also have a
> Contract Engineer. Somehow, we manmage to keep this place in one peice.
>
> I honestly think the desire to buy new equipment is just to brag to fellow
> broadcasters about your new toys and make yourself feel better. Sure, it
> raises morale a little.. but if that late 80s/early 90s console has been
> well maintained and is still in greatshape, why get rid of it.
>
> Im perfectly content with my Behringer Mixer Board, Shure Micrphone and
> EMachines Computer. Would I like better equipment? Sure, but Im not going 
> to
> saricfice things just to get fancier equipment when they seriously wont 
> help
> the bottom line. A NEW computer and a real console might be ncie but they
> wouldnt improve the overall sound of the station, therefore.. not 
> imrpoving
> the bottom line.
>
> -- 
> Sincerely,
> Paul B. Walker, Jr.
> www.walkerbroadcasting.com
> www.myspace.com/walkerbroadcasting