[BC] learning about sales

[Andy Soule]

Put him through the RAB course.

----- Original Message ----- 
From: "Donna Halper" <dlh at donnahalper.com>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Sent: Wednesday, October 17, 2007 7:50 PM
Subject: [BC] learning about sales


>A talk show host at one of the stations I've consulted asked me what 
> the best way to learn about sales is. He has gone out on a few calls 
> with his GM, but both of them are fairly new to their positions and 
> the GM lacks enough time to train him in sales when he is being paid 
> to do a talk show.  But he feels that if he could help with sales, 
> that would be a good thing. I certainly agree.  I referred him to a 
> couple of books, but was curious about materials you guys and ladies 
> have used or would recommend as an introduction.  Do any of you find 
> the RAB's materials useful, for example?
> 
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