[BC] BM/EZL Format

Rich Wood richwood at pobox.com
Wed Oct 3 18:42:00 CDT 2007


------ At 05:11 PM 10/3/2007, Mark Earle wrote: -------

>Dana Puopolo wrote:
>>By the way...channel 78 on XM is their most popular station-BY FAR!
>One cannot quantify who is listening to XM - only that there are a 
>particular number of paying subscribers (active accounts) Now, it 
>may be possible to determine the popularity of a channel, IF the 
>subscriber is using a PC to listen - but that is a small minority of 
>XM users. The majority buy XM to use on portable or mobile devices.

Arbitron has said it'll release data they've collected. That has more 
credibility to me than a "study" done by the satellite service about 
its own product. This all may be true. I hope so. I want real numbers 
I could take to an agency and sell.

Rich 




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