[BC] BM/EZL Format

[Mark Earle]

Dana Puopolo wrote:
> 
> By the way...channel 78 on XM is their most popular station-BY FAR!
> 
One cannot quantify who is listening to XM - only that there are a 
particular number of paying subscribers (active accounts) Now, it may be 
possible to determine the popularity of a channel, IF the subscriber is 
using a PC to listen - but that is a small minority of XM users. The 
majority buy XM to use on portable or mobile devices.

However, consider music to cell phones - or wifi devices - as the 
supporting data grids get more and more capable.

The listener SELECTS a stream - and so that choice can be monitored and 
quantified. What was selected; how long they listen, etc. With position 
capable devices, it can be determined WHERE geographically the listening 
occurs.

Now THAT meets many advertiser desires. Also, because the selection can 
be tied to the account holder of a particular device, even the age can 
be inferred - more accurately than the closest decade.


-- 
mwe

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