[BC] HD on-air promo s heard in KC, MO

[Robert Meuser]

Craig:

Quite true. My lawyer read and explained your copyrighted slogan to me. 
Yes you might hear the 'difference' in HD. Now, will you like it?  :-)

R


Craig Bowman wrote:

> Hey, I did not say it sounded better
> Craig
>
> Robert Meuser wrote:
>
>> but who really cares about quality and if they did would they not be 
>> turned off  by the MP3 swish????
>>
>> R
>>
>>
>> Craig Bowman wrote:
>>
>>> No! Marketing 101 would suggest "WXXX now broadcasting in HD.  Hear 
>>> the HD Radio difference at (Client mention) You'll never hear radio 
>>> the same way again." /copyright Bowman Engineering 2007/
>>>
>>> Craig Bowman
>>>
>>> Kent Winrich wrote:
>>>
>>>> But this is marketing 101 here.....
>>>>
>>>> You give them the name first, then supply more information later.
>>>>
>>>> If you said "this is HD Radio and here is what you need to know 
>>>> about it",
>>>> that would glaze the eyes over of most people.  If you put the name 
>>>> HD Radio
>>>> out there, then support that name with more information, you have a 
>>>> better
>>>> chance of the information sticking.
>>>>
>>>>
>>>>
>>>>
>>>> On 2/14/07, Gary Glaenzer <glaenzer at verizon.net> wrote:
>>>>
>>>>>
>>>>> they were basically saying 'this is Kxxx-FM, transmitting in High
>>>>> Definition
>>>>> (or whatever the proper buzz-word is) for the Kansas City area'
>>>>>
>>>>> no specifics about buying RX's, just promoting that they are 
>>>>> TX-ing in HD
>>>>>
>>>>> G
>>>>>
>>>>>
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>>>>
>>> _______________________________________________
>>>
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>>
>> _______________________________________________
>>
>> The BROADCAST [BC] list is sponsored by SystemsStore On-Line Sales
>> Cable-Connectors-Blocks-Racks-Wire Management-Test Gear-Tools and 
>> More! www.SystemsStore.com       Tel: 407-656-3719    
>> Sales at SystemsStore.com
>>
>>
> _______________________________________________
>
> The BROADCAST [BC] list is sponsored by SystemsStore On-Line Sales
> Cable-Connectors-Blocks-Racks-Wire Management-Test Gear-Tools and 
> More! www.SystemsStore.com       Tel: 407-656-3719    
> Sales at SystemsStore.com
>