[BC] HD on-air promo s heard in KC, MO

[Craig Bowman]

Hey, I did not say it sounded better 

Craig

Robert Meuser wrote:
> but who really cares about quality and if they did would they not be 
> turned off  by the MP3 swish????
>
> R
>
>
> Craig Bowman wrote:
>
>> No! Marketing 101 would suggest "WXXX now broadcasting in HD.  Hear 
>> the HD Radio difference at (Client mention) You'll never hear radio 
>> the same way again." /copyright Bowman Engineering 2007/
>>
>> Craig Bowman
>>
>> Kent Winrich wrote:
>>
>>> But this is marketing 101 here.....
>>>
>>> You give them the name first, then supply more information later.
>>>
>>> If you said "this is HD Radio and here is what you need to know 
>>> about it",
>>> that would glaze the eyes over of most people.  If you put the name 
>>> HD Radio
>>> out there, then support that name with more information, you have a 
>>> better
>>> chance of the information sticking.
>>>
>>>
>>>
>>>
>>> On 2/14/07, Gary Glaenzer <glaenzer at verizon.net> wrote:
>>>
>>>>
>>>> they were basically saying 'this is Kxxx-FM, transmitting in High
>>>> Definition
>>>> (or whatever the proper buzz-word is) for the Kansas City area'
>>>>
>>>> no specifics about buying RX's, just promoting that they are TX-ing 
>>>> in HD
>>>>
>>>> G
>>>>
>>>>
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>> _______________________________________________
>>
>> The BROADCAST [BC] list is sponsored by SystemsStore On-Line Sales
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>
> _______________________________________________
>
> The BROADCAST [BC] list is sponsored by SystemsStore On-Line Sales
> Cable-Connectors-Blocks-Racks-Wire Management-Test Gear-Tools and 
> More! www.SystemsStore.com       Tel: 407-656-3719    
> Sales at SystemsStore.com
>
>