[BC] HD on-air promo s heard in KC, MO

[Robert Meuser]

but who really cares about quality and if they did would they not be 
turned off  by the MP3 swish????

R


Craig Bowman wrote:

> No! Marketing 101 would suggest "WXXX now broadcasting in HD.  Hear 
> the HD Radio difference at (Client mention) You'll never hear radio 
> the same way again." /copyright Bowman Engineering 2007/
>
> Craig Bowman
>
> Kent Winrich wrote:
>
>> But this is marketing 101 here.....
>>
>> You give them the name first, then supply more information later.
>>
>> If you said "this is HD Radio and here is what you need to know about 
>> it",
>> that would glaze the eyes over of most people.  If you put the name 
>> HD Radio
>> out there, then support that name with more information, you have a 
>> better
>> chance of the information sticking.
>>
>>
>>
>>
>> On 2/14/07, Gary Glaenzer <glaenzer at verizon.net> wrote:
>>
>>>
>>> they were basically saying 'this is Kxxx-FM, transmitting in High
>>> Definition
>>> (or whatever the proper buzz-word is) for the Kansas City area'
>>>
>>> no specifics about buying RX's, just promoting that they are TX-ing 
>>> in HD
>>>
>>> G
>>>
>>>
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> _______________________________________________
>
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