[BC] HD on-air promo's heard in KC, MO

[Kent Winrich]

Heck Paul,

I agree.  It is not perfect, but as a consumer of HD Radio (I no longer
engineer any stations that run HD, only overseas things) I certainly do
enjoy some of the offerings.


On 2/14/07, Paul B. Walker, Jr. <walkerbroadcasting at gmail.com> wrote:
>
> I think His High Radio Holiness just looks for the negative in HD/IBOC.
> Evcen though I'm not a huge fan of IBOC, I can admit where it does have
> it's
> advantages.....
>
> He must have ALOT of time on his hands to such heavily investigate
> HD......
>
> I wonder what else he does during the day..count the flakes of bran in his
> cereal?
>
> --
> Paul B. Walker, Jr.
> www.walkerbroadcasting.com
> walkerbroadcasting at gmail.com
>
> On 2/14/07, Kent Winrich <kwinrich at gmail.com> wrote:
> >
> > I am amazed that you have heard ALL of the promos.  How do you get any
> > work
> > done listening to all of these promos; interviewing every car dealership
> > within a 100 mile radius; interviewing every Best Buy/Circuit
> > City/whatever
> > sales person about HD Radio?
> >
> > But your work is not done because you obviously have missed all of the
> > Internet ads talking about the new radios needed and the co-op ads with
> > Circuit City, Best Buy, Crutchfield, Boston Acoustics, Cambridge, BMW,
> > Radio
> > Shack......  I have also seen billboards for HD Radio and Circuit City.
> > Perhaps WPKX is not promoting HD radio fully yet.  Heck they dont even
> > monitor their HD2 channel.
> >
> > You may want to look at this:
> > http://www.hdradio.com/hdradio_buyers_guide.pdf
> > And this: http://www.hdradiouniversity.com/.
> >
> > These ads are pretty darn clear:
> > http://www.hdradioalliance.com/spots/010107/011007/tweet/tw/TW13007.mp3
> > or
> > http://www.hdradioalliance.com/spots/010107/011007/tweet/sa/SA61507.mp3
> > or
> > http://www.hdradioalliance.com/spots/010107/011007/tweet/hf/HF113007.mp3
> > or this one in Spanish
> >
> >
> http://www.hdradioalliance.com/spots/21207/span/CC/CIRCUIT%20CITY%20HD%20RADIO%20STORE%2030%20A.mp3
> > Granted, these ads are in more established HD markets.
> >
> > Now run along and go market your tornadoes.  How you relate marketing
> > tornadoes to radios is beyond me, but as you have said, I am not very
> > smart.
> >
> > Kent Winrich
> > Kent Winrich Media Resources, A division of Kent Winrich, Inc.
> > As seen in: Cheerleaders for HD Radio, Marketing for Dummies, USA
> Weather
> > Spotters Guide, and once nominated for Twit of the Year.
> >
> > On 2/14/07, Rich Wood <richwood at pobox.com> wrote:
> > >
> > > ------ At 01:06 PM 2/14/2007, Kent Winrich wrote: -------
> > >
> > > >But this is marketing 101 here.....
> > > >
> > > >You give them the name first, then supply more information later.
> > >
> > > That wasn't taught in any of my marketing classes. It amounts to: "A
> > > tornado has been spotted bearing down on our county. We'll tell you
> > > more, later." Without details everyone assumes they'll be hit.
> > >
> > > >If you said "this is HD Radio and here is what you need to know about
> > > it",
> > > >that would glaze the eyes over of most people.  If you put the name
> HD
> > > Radio
> > > >out there, then support that name with more information, you have a
> > > better
> > > >chance of the information sticking.
> > >
> > > I've heard all the promos. Not once have I heard a followup
> > > explanation. The least they can do is let listeners know they need a
> > > special radio. Otherwise, they've already got what they need. From a
> > > receiver sales standpoint it's self-defeating. Smart stations would
> > > turn the promo into a billboard for retailers who sell the things.
> > > They make some money while they promote the technology. That's Sales
> > 101.
> > >
> > > For a short time I heard such billboards from Crutchfield. I've never
> > > heard a local retailer use his ad time for IBUZ receivers. XM and
> > > SIRIUS, yes. In that case, there's probably coop money available to
> the
> > > dealer.
> > >
> > > Rich
> >
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