[BC] HD on-air promo's heard in KC, MO

[Paul B. Walker, Jr.]

I think His High Radio Holiness just looks for the negative in HD/IBOC.
Evcen though I'm not a huge fan of IBOC, I can admit where it does have it's
advantages.....

He must have ALOT of time on his hands to such heavily investigate HD......

I wonder what else he does during the day..count the flakes of bran in his
cereal?

-- 
Paul B. Walker, Jr.
www.walkerbroadcasting.com
walkerbroadcasting at gmail.com

On 2/14/07, Kent Winrich <kwinrich at gmail.com> wrote:
>
> I am amazed that you have heard ALL of the promos.  How do you get any
> work
> done listening to all of these promos; interviewing every car dealership
> within a 100 mile radius; interviewing every Best Buy/Circuit
> City/whatever
> sales person about HD Radio?
>
> But your work is not done because you obviously have missed all of the
> Internet ads talking about the new radios needed and the co-op ads with
> Circuit City, Best Buy, Crutchfield, Boston Acoustics, Cambridge, BMW,
> Radio
> Shack......  I have also seen billboards for HD Radio and Circuit City.
> Perhaps WPKX is not promoting HD radio fully yet.  Heck they dont even
> monitor their HD2 channel.
>
> You may want to look at this:
> http://www.hdradio.com/hdradio_buyers_guide.pdf
> And this: http://www.hdradiouniversity.com/.
>
> These ads are pretty darn clear:
> http://www.hdradioalliance.com/spots/010107/011007/tweet/tw/TW13007.mp3
> or
> http://www.hdradioalliance.com/spots/010107/011007/tweet/sa/SA61507.mp3
> or
> http://www.hdradioalliance.com/spots/010107/011007/tweet/hf/HF113007.mp3
> or this one in Spanish
>
> http://www.hdradioalliance.com/spots/21207/span/CC/CIRCUIT%20CITY%20HD%20RADIO%20STORE%2030%20A.mp3
> Granted, these ads are in more established HD markets.
>
> Now run along and go market your tornadoes.  How you relate marketing
> tornadoes to radios is beyond me, but as you have said, I am not very
> smart.
>
> Kent Winrich
> Kent Winrich Media Resources, A division of Kent Winrich, Inc.
> As seen in: Cheerleaders for HD Radio, Marketing for Dummies, USA Weather
> Spotters Guide, and once nominated for Twit of the Year.
>
> On 2/14/07, Rich Wood <richwood at pobox.com> wrote:
> >
> > ------ At 01:06 PM 2/14/2007, Kent Winrich wrote: -------
> >
> > >But this is marketing 101 here.....
> > >
> > >You give them the name first, then supply more information later.
> >
> > That wasn't taught in any of my marketing classes. It amounts to: "A
> > tornado has been spotted bearing down on our county. We'll tell you
> > more, later." Without details everyone assumes they'll be hit.
> >
> > >If you said "this is HD Radio and here is what you need to know about
> > it",
> > >that would glaze the eyes over of most people.  If you put the name HD
> > Radio
> > >out there, then support that name with more information, you have a
> > better
> > >chance of the information sticking.
> >
> > I've heard all the promos. Not once have I heard a followup
> > explanation. The least they can do is let listeners know they need a
> > special radio. Otherwise, they've already got what they need. From a
> > receiver sales standpoint it's self-defeating. Smart stations would
> > turn the promo into a billboard for retailers who sell the things.
> > They make some money while they promote the technology. That's Sales
> 101.
> >
> > For a short time I heard such billboards from Crutchfield. I've never
> > heard a local retailer use his ad time for IBUZ receivers. XM and
> > SIRIUS, yes. In that case, there's probably coop money available to the
> > dealer.
> >
> > Rich
>