[BC] Rising Ratings and Higher Costs for WJIB

[Rich Wood]

------ At 02:10 PM 2/5/2007, Dan Kelley wrote: -------

>It is going to be interesting to see how this all plays out - and just to
>play devil's advocate: if the ad agencies elect to base their buying
>decisions on PPM - would it not make sense for (almost) everyone to encode
>whether the station purchases the results from Arbitron or not?

To me it makes sense for everyone to encode. It's the one sure way, 
assuming those with meters don't shower with them on, to exist in the 
advertising/underwriting business.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-454-3258