[BC] Rising Ratings and Higher Costs for WJIB

[Rich Wood]

------ At 01:15 PM 2/5/2007, Mark Humphrey wrote: -------

>I wonder if Bob could get WJIB de-listed from Arbitron.  If he doesn't
>sell ads, why should he need ratings?

I don't believe you can do that. If the station appears in a diary it 
gets counted. It might be possible once the PeopleMeter comes to 
Boston. Bob could decide not to encode.

>As the result of a dispute, Arbitron has already de-listed Ed Levine's
>stations from public releases of the Syracuse book:

Delisting or being located "below the line" usually results from 
ratings too low for listing or an on air violation like prompting 
listeners to fill out diaries.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-454-3258