[BC] Rising Ratings and Higher Costs for WJIB

[Dan Kelley]

> That's what I suspected... but if Arbitron eliminates the traditional
> diary methodology in favor of the Personal People Meter, what's to
> stop a broadcaster who wishes to remain unrated from refusing to
> encode?  Radio One was a holdout for several years, and I believe
> Clear Channel still refuses to adopt the PPM system here in
> Philadelphia.

It is going to be interesting to see how this all plays out - and just to
play devil's advocate: if the ad agencies elect to base their buying
decisions on PPM - would it not make sense for (almost) everyone to encode
whether the station purchases the results from Arbitron or not?  

-dan in lansing