[BC] Rising Ratings and Higher Costs for WJIB

Mark Humphrey mark3xy
Mon Feb 5 12:16:10 CST 2007


On 2/5/07, Dana  Puopolo <dpuopolo at usa.net> wrote:
> Not any more...they're based upon listenership now.
> My friend Bob Bitter at WJIB runs no commercials, yet under the new system his
> roylaties went up from about 600 dollars a month to over $3K a month.

I wonder if Bob could get WJIB de-listed from Arbitron.  If he doesn't
sell ads, why should he need ratings?

As the result of a dispute, Arbitron has already de-listed Ed Levine's
stations from public releases of the Syracuse book:

http://www.syracuse.com/living/poststandard/index.ssf?/base/living-3/117023749933820.xml

Mark


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