[BC] Interesting survey: TheStern Factor

[Barry Rueger]

WFIFeng at aol.com wrote:
>We received this Press Release at our main e-mail address, and I 
>thought it was interesting. I pass it along since it's quite relevant!

Mark Ramsey's Radio Marketing Nexus blog pretty much debunks the 
"research" and claims being made by Amercian Media Services. Check it out at:

http://www.radiomarketingnexus.com/2006/01/more_junk_resea.html.

More junk research about Satellite Radio

Yet another study quoted from a press release with no inquiry into its basis.

First, consider the source: American Media Services is not an 
impartial research company. It is a broker of radio stations, and 
thus has an economic incentive which speaks for itself.

Now, check the facts: Their web site mentions not one word of this 
study - not even the news release. There's certainly no way for you 
to check the methodology, the sample size, or the specific questions 
asked and how they were worded. If you can't see the proof how do we 
even KNOW this study exists?

Then, read between the lines. The release goes on to say:

     "We have long suspected that all the national media interest in 
Stern and satellite radio did not reflect what was going on with the 
American consumer," said Ed Seeger, president and CEO of American 
Media Services. "These are dynamic times for conventional broadcast 
radio; there are lots of new opportunities with the emerging 
technologies, and radio has proven again and again that it is here to stay."

These are the words of someone affirming their point of view through 
"research." Not the words of someone investigating a question with clean hands.

One day the trades will evaluate junk research for what it is. But 
that day is not today.

===================================
Barry Rueger
Community-Media.com
Hamilton, Ontario  L8P 3B6