[BC] Interesting survey: TheStern Factor

[Bernie Courtney]

I see two items that stand out to me reading over this study.  One is the
fact that its designed to poll a random sample that can then be generalized
to statistically represent ALL AMERICANS, not just howard stern listeners.
So if one was not listening to howard when he was free, why would same
person be influenced to buy a satellite radio because of his show now being
there?

That aside, and I'm too lazy to do the population calcs, but using their
numbers 14% of Americans *would* be likely to buy a radio because of howard
stern - 14% of the American population is still a HUGE number.  And the fact
that 12% of the American population is currently subscribed to satellite
radio is pretty impressive, again assuming the information presented is
statistically accurate.

bern