[BC] No free lunch...
Burt I. Weiner
biwa
Fri Jan 27 10:48:18 CST 2006
There's not such thing as a free lunch. We pay by remote
control. Advertisers pay the stations (hopefully) for our ears. Why
just last night I turned off the late night local TV news in a fit of
rage because of all the damned spots. So much so that my wife said
to me, "If your're that upset just go throw it on their front door step!".
Burt
At 07:21 AM 1/27/2006, you wrote:
> >Broadcasting should be considered a "casual" performance, exempt from
> >performance rights fees. As I've said, we are not charging people
> >to listen to our
> >station.
>
>There's a very simple solution. Stop playing their music. Do a dry
>talk format with no bumpers or themes. Accept only commercials
>without music or jingles. If you do use music there's lots of stuff
>from the turn of the century that's public domain. I know iPod owners
>in our target demos are loading their iPods with stuff from around
>1910. It's stuff they don't have to steal.
>
>Rich
Burt I. Weiner Associates
Broadcast Technical Services
Glendale, California U.S.A.
biwa at earthlink.net
K6OQK
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