[BC] AM Stereo, etc.

[Jeff Glass]

In a message dated 11/27/2010 8:00:30 AM Central Standard Time, broadcast-request at radiolists.net writes:

Chip said -

>Could better fidelity have helped?  You bet.  It could, even today.

>The FCC should have never allowed the additional stations, and should 
>have allowed the unprofitable to fail.  That culling of the herd 
>should allow the remaining stations more power, and better frequency 
>response.

Chip,

People do not care that much about technical quality. The large majority of people simply want what they want, when they want it. The listeners are not going to come back to AM simply because it sounds better; that's a fantasy.

There are two ways to get the public to buy into technology. One way is to build the technology into, in this case, all receivers. The other way is to offer a content or convenience that the public cannot get unless they buy the new technology.

We are only kidding ourselves if we believe that the public in significantly large enough numbers, will buy technology simply because we among he engineering community think it sounds better.

We have to offer better content or convenience.

Jeff Glass