[BC] Where the industry is headed?

[Steve Newman]

Wow...I can't I'm jumping into a discussion. For those of you who know me I 
retired from radio (although one never retires from radio) about 2 years 
ago. I slipped in my kitchen and hit the oven door  (left side of my head). 
It just nicked my skull enough to cause some problems from which I can 
recover. I'm in the walking training now and I'll end up with all of that 
back. Speech was slightly affected but that too will come back 100 %. I was 
very lucky. I was with RKO's KFRC in my home town of San Francisco before my 
journey began in 1981. I was on the engineering staff in 1968-1969 and back 
as a jock in 1980. Nuff said about that.

Glenn, I couldn't agree with you more. People have been dumbed down when it 
comes to quality. The ones with stronger ad campaigns win. Oh, there has to 
be some semblance of music programming order. My exit from the biz was to 
give WRR-FM in Dallas (Classical) the biggest numbers they had ever had. 
(3.1 12+) that lasted only one book and then it was back          to mid to 
upper 2's. I went to New York and did a session of image liners with the 
late Norman Rose. That gave us the class and the announcers gave us the 
light touch. They were not stuffy. I left there and returned to Alabama and 
worked a couple of stations until the fall did me in. I shall return as the 
case was not damaged. Oh, when I came back I ftp'd voice tracks to the late 
satellite network Maestro (part of WorldSpace). They went broke. It's been 
interesting.

Well Barry I hope you didn't mind my introducing myself. It's been a long 2+ 
years but it's uphill from here. Thanks for the space and hope to show more 
presence in the future. Oh, and hope all is well with you Glen.

Steve "Walker" Newman
Opp, Alabama

-----Original Message----- 
From: Glen Kippel

Now, you have come to the crux of the matter.  All the technology in the 
world will not rescue radio from crummy, derivative and 
uninspired/uninspiring programming.  And that is just what populates most of 
the airwaves today.  The industry needs more innovators, and I just don't 
see them out there today.  Everybody seems to be in a rut, imitating 
everybody else while PUR and TSL are on a downward slide.  And I don't know 
what can be done about it.