[BC] EAS alert tones in movie preview ad

[ed.czarnecki at comcast.net]

I think Barry posted the winning answer.  Devalue or desensitize, people will learn pretty quickly to tune out when the tone are played....

Ed Czarnecki
Monroe Electronics/ Digital Alert Syatema
Sent via DROID on Verizon Wireless

-----Original message-----
>From:Barry Mishkind <barry at oldradio.com>

>I believe there is an issue there in that it devalues the attention signal as to its importance - already a problem in many ways, especially when stations do their weekly test by just running the data bursts and nothing else.

>There has been at least one post I've seen that indicates the sounds in the spot are EOM tones, and as such, I would think most receivers would ignore them. Still, for those that hear them, they could well wonder if they missed something. Hence the devaluation of the tones.

>At 08:01 AM 11/9/2010, Craig Bowman wrote:
>>I do not have the ability to decode the data bursts in my head so it is
>>just slow baud rate data to me. If they do not contain valid header
>>information or are not formatted properly are they an alert tone or
>>simulation or noise? Now, if your EAS receiver forwarded the alert
>>because of its validity there would be an issue there.