[BC] All Sports Stations

[Rich Wood]

------ At 02:02 PM 5/4/2008, WBRadiolists at aol.com wrote: -------

>You know... I could easily picture a savvy local station owner getting as
>many local HS teams signed-up, put them on HD2, 3 and FMeXtra 
>"channels" and then
>start selling HD and FMeXtra radios. Cha-Ching! That station could carry as
>many as 5 or 6 games simultaneously! Just sell the radios to the locals who
>would be happy to pay for it to hear *all* of their kid's schools 
>games! Watch
>the cash flow in... this may be enough to actually make HD work in 
>some markets!

I want what you're smoking. That wouldn't work in my market because 
of the unreliability if IBUZ secondaries. It also means you have to 
hire humans. The audience is simply too small. The Public Radio 
approach of giving IBUZ receivers to major donors is the best idea, 
yet. Combine it with a Geek Squad division that'll install those 
Woodpecker antennas and find advertisers who are willing to accept 
tiny audiences for goodwill purposes.

>If you can't sell commercials on the HD2 & 3 (and FMeXtra) channels, yet,
>just sell the radios! Then when there's a measurable audience, start selling
>spots. Cha-Ching! Of course, this would be limited to FM. AM's could 
>just find the
>local HS with the biggest attendance, and go with that.

The Cha-Ching, in this case, isn't cash register. It's a Chinese 
philosophy. You can sells spots if you're willing to give the profit 
to the IBUZ company. Unless you give substantial numbers of radios 
away there won't be a sizable audience. My monthly tours of retailers 
reveals a diminishing interest in IBUZ on the part of both consumers 
and retailers. This is the first "revolution" in human history noted 
for implosions. I don't believe small market broadcasters have the 
money to install IBUZ and are probably being wiped off the dial by an 
adjacent major market station just when the games begin.

>It would take WORK, (there's that word, again) but I imagine it would be
>worthwhile. You could even get some of the HS kids with the knack to 
>do it, to be
>a part of the broadcasts. Raise-up the next generation of Broadcasters to
>boot. Win-Win.

It would appear that the next generation doesn't have radio on its 
radar. They'll probably cover the games with the cameras on their 
cell phones, leaving radio out of the picture completely.

Rich