[BC] All Sports Stations

[WBRadiolists at aol.com]

In a message dated 05/02/2008 8:37:40 PM Eastern Daylight Time, 
richwood at pobox.com writes:

> Then it meets the requirements. Local franchises doesn't have to mean 
>  the Yankees or Red Sox. It has to be a team or teams that are 
>  important to the market. That can be college or High School as 
>  opposed to plugging into ESPN and walking away. I think local is 
>  terribly important for sports.

Exactly! We've heard it said before, that a good local HS sports program on 
the radio can be a gold mine.

You know... I could easily picture a savvy local station owner getting as 
many local HS teams signed-up, put them on HD2, 3 and FMeXtra "channels" and then 
start selling HD and FMeXtra radios. Cha-Ching! That station could carry as 
many as 5 or 6 games simultaneously! Just sell the radios to the locals who 
would be happy to pay for it to hear *all* of their kid's schools games! Watch 
the cash flow in... this may be enough to actually make HD work in some markets!

If you can't sell commercials on the HD2 & 3 (and FMeXtra) channels, yet, 
just sell the radios! Then when there's a measurable audience, start selling 
spots. Cha-Ching! Of course, this would be limited to FM. AM's could just find the 
local HS with the biggest attendance, and go with that.

It would take WORK, (there's that word, again) but I imagine it would be 
worthwhile. You could even get some of the HS kids with the knack to do it, to be 
a part of the broadcasts. Raise-up the next generation of Broadcasters to 
boot. Win-Win.

Willie...





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