[BC] The future of broadcasting...

[Steve Newman]

Jeff...what a lot of people have forgotten is there were songs that became 
huge hits performed by artists who came from the late 40's and early 50's. 
They were on the charts right along with Elvis, Fats Domino, Chuck Berry and 
on and on. Researchers have forgotten those and relegated them to the "don't 
play" category. Top-40 radio played those songs. Many, P.D.'s, too, have 
forgotten them as well. Just pull out some Top-40 surveys from anywhere in 
the country and you'll see what I'm talking about. That's why the playlist 
can be extremely large and with the proper positioning it can work.

I disagree that these songs should be played in a current context. That is 
why those formats have failed. Your question about reinventing is just the 
question that should be asked. Jingles and Beethoven don't mix.  There are 
just certain lines you don't cross. Programming is a science just like 
engineering.

I get the feeling many in here believe we are at the end of our creative 
road and history cannot repeat itself. I don't and won't buy it.

Steve

----- Original Message ----- 
From: "Jeff Johnson" <jjohnson at goodnews.net>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Sent: Sunday, September 03, 2006 2:33 PM
Subject: RE: [BC] The future of broadcasting...


> Strikes me that there are plenty of folks who would love to hear those 
> 'minor hits' and 'stiffs'!
>
> I agree that you would not want to risk a station's fortunes, but is that 
> not just the problem with commercial radio??
>
> Radio itself has become 'stiff'. Why not reinvent 'Top 40' with all of 
> those tunes that were squeezed out for no good reason decades ago.
>
> The problem is that that would take talent and creativity, and then we're 
> back where we began.
>
> Jeff.Johnson at goodnews.net,CSRE
> RFPROOF.COM