[BC] Listening in the car

[nakayle@gmail.com]

  Give me a break, Rich- I certainly know the difference between streaming
and a downloaded MP3 file.  And I didn't say there were 37,000,000 podcasts-
I said 37,000,000 pages talking about them.   I can't tell you how many
podcasts there are because no one directory list them all- but there are a
lot- hundreds, maybe thousands now- certainly more than I have time to
listen to.   And no, not all podcasts are gems anymore than all radio
programs are, but I find many entertaining and informative.

  I'm not saying OTA radio will roll over and die- but as this ipod-raised
generation of teens becomes adults they will continue to rely on the net for
much of their entertainment.  Not only will this drain audience from radio,
but advertisers will see that the net targets their customers much better
than mass media radio can.  And another thing- the success of cable and
satellite TV shows that today's audience is willing to pay for what they
perceive is better content, and just as OTA TV is losing audience to cable
and sat so will OTA radio to the net.   And considering how OTA radio is
done these days, maybe deservedly.

 - Nat


On 8/5/06, Rich Wood <richwood at pobox.com> wrote:
>
> ------ At 01:12 PM 8/5/2006, nakayle at gmail.com wrote: -------
>
> >  Rich, you talk like what I said is blue-sky speculation.   For a year
> now
> >I have subscribed to a number of podcasts (not streaming dups of
> broadcast
> >stations) that are downloaded to my computer automatically and listen to
> >them at my convenience throughout the day.
>
> You completely missed my point. You must understand the difference
> between streaming and Podcasting. With Podcasting you access a site,
> pull down a file and you're gone. No constant load on the system.
> This isn't awesome competition. In fact, smart broadcasters are
> offering their own Podcasts and selling them as value-added parts of
> advertising buys. I can watch/hear the evening news via Podcast.
>
> >In fact Google lists 37,100,000 pages
> >regarding podcasting so this is a giant industry growing by leaps and
> >bounds.
>
> Here we go with the "giant" PR stuff, again. You don't claim
> 37,100,000 Podcasts. You cite pages mentioning it. "Giant" industries
> usually make profits. What's the current profit figure, not including
> the full radio/TV and TV Network buys of which the Podcast is a part?
>
> A Podcast usually is connected to something. Billy-Bob's ego driven
> Podcast of how he wasted his day isn't part of a "giant" industry."
> Billy-Bob's blog also might be an interesting diversion for a few
> minutes, but it wears thin if you're not into reading personal diaries.
>
> >So to say that this can't work just isn't true.  Its working for me
> >and millions like me right now.  And the fact that I have not listened to
> >local radio in months certainly shows that it can replace it.  I know you
> >people in radio want to close their eyes to this new competition and
> that's
> >your privilege but that won't stop it from happening.
>
> See above. Us "people in radio" and TV are, probably, the largest
> single group of contributors to Podcast content. It comes naturally.
> What we do is produce content. I didn't say it can't work. What I
> said was that WiMAX and other broadband wireless systems are unlikely
> to be free and questioned whether or not they could supply the
> capacity necessary to replace broadcasting. You chose to ignore all
> of the above.
>
> The other mistake I believe you're making is to suggest that a
> particular technology completely replaces another. Most people listen
> to radio, watch TV, surf the web and play games - some combination of
> the list. You're making life a zero-sum game. It simply isn't. There
> are nearly 300 million people in this country. Look at the ratings.
> Most individual shows, even the highest rated, reach a tiny segment
> of that population. That leaves a lot of people available to do other
> things. Broadcasting has lived with that fact since day one and it's
> still doing quite well, thank you. The industry is very healthy.
>
> Sad to say, you don't represent the entire US population or ever
> Podcast user. You represent you.
>
> Rich
>
>
>
> Rich Wood
> Rich Wood Multimedia
> Phone: 413-454-3258
>
>
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