[BC] Why FM took off in the 70 s

[Rob Atkinson]

When a rock band has played a hit 10 bazillion times and is sick of it, they 
try taking liberties with it by doing variations in concerts.  That hacks 
off the audience too.  No, they want to hear that oldie just like it 
originally was, in 19--whenever.

Rob Atkinson

From: Rich Wood <richwood at pobox.com>
Reply-To: Broadcast Radio Mailing List <broadcast at radiolists.net>
To: Broadcast Radio Mailing List <broadcast at radiolists.net>
Subject: Re: [BC] Why FM took off in the 70 s
Date: Tue, 25 Oct 2005 21:00:12 -0400

------ At 06:59 PM 10/25/2005, SteveOrdinetz wrote: -------

>When I was a teenager, I had the opposite complaint...I'd buy the 45 
>expecting it to be the same version I'd hear on the radio and then felt 
>like I got took because I got the long version instead of the one I wanted. 
>  I rarely if ever listened to AOR.

Either way it's a serious problem. At one of the syndicators I worked for 
some "wrong" versions were used. We got Hell from stations. Both from the 
PDs who recognized the wrong cut and through them from their listeners. Play 
what listeners expect, especially with Oldies or you'll pay a heavy price.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010


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