[BC] Why FM took off in the 70 s

[Robert Meuser]

I agree with you, Rob

WCFL WLS WABC KLIF WFIL KHJ were all like that and that is just a very 
small list. Many other stations were that way. KRLA may well be an 
exception. As I recall they were under some kind of trustee around that 
time. They lost their license over a fraudulent contest but was kept on 
the air until some additional details were resloved. As I recall the 
whole thing took decades.  Someone who was there might want to clarify 
this a bit.

R


Rob Atkinson wrote:

>
> okay, my memory is faulty, i guess, but i'm sure that AM rock radio 
> around chicago at least i.e. WCFL and WLS, was all short 45s, snazzy 
> jingles, fast talking jocks and NO dead air.
>
> by the way, before i get taken to task for the "weirdoo" comment, i 
> want to clarify, that:
>
> A.  as a weirdoo, i think it's okay if I use that label
> B.  I was trying to convey some sense of  what seemed to be the 
> prevailing attitude about FM at    the time, hence the use of such 
> delightful terms as "flower-children" and "long hairs."
>
> rob a.
> "square" but still a weirdoo
>
> From: Barry Mishkind <barry at oldradio.com>
> Reply-To: Broadcast Radio Mailing List <broadcast at radiolists.net>
> To: Broadcast Radio Mailing List <broadcast at radiolists.net>
> Subject: RE: [BC] Why FM took off in the 70 s
> Date: Sun, 23 Oct 2005 13:12:05 -0700
>
> At 12:58 PM 10/23/2005, Rob Atkinson wrote
>
>> AM was okay (in fact only weirdoos listened to FM) when rock was all 
>> short little numbers no more than 4 min. long.  then around 1967 
>> concept albums started coming out like sgt. pepper with loooong cuts 
>> that AM didn't want to deal with except with short versions the 
>> purists rejected (light my fire).
>
>
>         "... didn't want to deal with..." ???
>
>         Around that time, given the income off
>         each spot, most stations were forced
>         to run 12-18 minutes an hour. No one
>         had yet thought of running 10 spots in
>         a row.
>
>         We (KRLA-AM) played sets as long as 30
>         minutes or more in hours that were not
>         sold out. Full length versions, Moody Blues,
>         Yes, Led Zepplin, etc,
>
>> FM stations started broadcasting whole album sides, long hairs and 
>> flower children dug it, and that started the end of AM rock and roll.
>
>
>         FM had no spot loads to speak of at first.
>
>         That helped in many places... where
>         there were no KRLAs.
>
>
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