[BC] Why FM took off in the 70's

[Rob Atkinson]

okay, my memory is faulty, i guess, but i'm sure that AM rock radio around 
chicago at least i.e. WCFL and WLS, was all short 45s, snazzy jingles, fast 
talking jocks and NO dead air.

by the way, before i get taken to task for the "weirdoo" comment, i want to 
clarify, that:

A.  as a weirdoo, i think it's okay if I use that label
B.  I was trying to convey some sense of  what seemed to be the prevailing 
attitude about FM at    the time, hence the use of such delightful terms as 
"flower-children" and "long hairs."

rob a.
"square" but still a weirdoo

From: Barry Mishkind <barry at oldradio.com>
Reply-To: Broadcast Radio Mailing List <broadcast at radiolists.net>
To: Broadcast Radio Mailing List <broadcast at radiolists.net>
Subject: RE: [BC] Why FM took off in the 70's
Date: Sun, 23 Oct 2005 13:12:05 -0700

At 12:58 PM 10/23/2005, Rob Atkinson wrote
>AM was okay (in fact only weirdoos listened to FM) when rock was all short 
>little numbers no more than 4 min. long.  then around 1967 concept albums 
>started coming out like sgt. pepper with loooong cuts that AM didn't want 
>to deal with except with short versions the purists rejected (light my 
>fire).

         "... didn't want to deal with..." ???

         Around that time, given the income off
         each spot, most stations were forced
         to run 12-18 minutes an hour. No one
         had yet thought of running 10 spots in
         a row.

         We (KRLA-AM) played sets as long as 30
         minutes or more in hours that were not
         sold out. Full length versions, Moody Blues,
         Yes, Led Zepplin, etc,

>FM stations started broadcasting whole album sides, long hairs and flower 
>children dug it, and that started the end of AM rock and roll.

         FM had no spot loads to speak of at first.

         That helped in many places... where
         there were no KRLAs.


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