[BC] Why FM took off in the 60's

[Rich Wood]

------ At 06:21 PM 10/23/2005, Al Stewart wrote: -------

>Hey. Don't pigeon hole everyone of a certain age group. ANY age 
>group. Radio people have a bad habit of that ... "if you want to 
>reach this age/demographic group then you have to play "x" or "y" 
>music. Ain't necessarily so.

When it's often reported that way in Arbitron we have a tendency to 
follow the numbers. This is a mass medium. The numbers show the 
majority have pretty narrow musical interests. That's probably why 
New York City now has only one fulltime Classical station. The rest 
have either gone Rock or added significant Talk. Why is there no 
Country station in the #1 market in the country. The last country 
station was the highest rated one in the nation. Still not producing 
enough revenue in the proper demos.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010