[BC] Interesting stat on listeners
SteveOrdinetz
hykker
Sun Oct 23 14:42:40 CDT 2005
WFIFeng at aol.com wrote:
> > He said that when they started programming on the FM channel, the
> > average age of the listeners was 10 years younger than those listening on
>AM.
> >
> > Then, he said, when WTOP started web streaming, the average of the
> > stream listeners was another gap to 10 years below those listening on FM.
> >
> > The section I heard did not speak of raw numbers, but the age groupings.
> >
> > Interesting, no?
>
>It is, indeed... it tells me that the age-demographic (in this case) is not
>content-driven, but media-driven. As our beloved Mr Spock would say...
>"Fascinating!"
Kind of makes sense though...I almost never listen to streamed audio...just
can't be bothered. I'm not online that much and to me it's weird to think
of my computer as a "radio". I'm in my mid 50s. It does seem more popular
among younger audiences. Almost makes me wonder about standards or oldies
stations that stream, or are webcast-only.
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