[BC] Interesting stat on listeners

[Ron Cole]

On 10/22/05, WFIFeng at aol.com <WFIFeng at aol.com> wrote:
> In a message dated 10/22/2005 5:46:39 AM Eastern Daylight Time,
> barry at oldradio.com writes:
>
> >  He said that when they started programming on the FM channel, the
> >  average age of the listeners was 10 years younger than those listening on
> AM.
> >
> >  Then, he said, when WTOP started web streaming, the average of the
> >  stream listeners was another gap to 10 years below those listening on FM.
> >
> >  The section I heard did not speak of raw numbers, but the age groupings.
> >
> >  Interesting, no?
>
> It is, indeed... it tells me that the age-demographic (in this case) is not
> content-driven, but media-driven. As our beloved Mr Spock would say...
> "Fascinating!"
>
> Willie...
>

The Young kids don't know much about AM radio and older folks don't
know about streaming audio.
Now pardon me while I turn off the AM Radio and fire up tonight's
favorite pod cast on my ipod.

Ron