[BC] Interesting stat on listeners
WFIFeng@aol.com
WFIFeng
Sat Oct 22 09:10:06 CDT 2005
In a message dated 10/22/2005 5:46:39 AM Eastern Daylight Time,
barry at oldradio.com writes:
> He said that when they started programming on the FM channel, the
> average age of the listeners was 10 years younger than those listening on
AM.
>
> Then, he said, when WTOP started web streaming, the average of the
> stream listeners was another gap to 10 years below those listening on FM.
>
> The section I heard did not speak of raw numbers, but the age groupings.
>
> Interesting, no?
It is, indeed... it tells me that the age-demographic (in this case) is not
content-driven, but media-driven. As our beloved Mr Spock would say...
"Fascinating!"
Willie...
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