[BC] Interesting stat on listeners

WFIFeng@aol.com WFIFeng
Sat Oct 22 09:10:06 CDT 2005


In a message dated 10/22/2005 5:46:39 AM Eastern Daylight Time, 
barry at oldradio.com writes:

>  He said that when they started programming on the FM channel, the 
>  average age of the listeners was 10 years younger than those listening on 
AM.
>  
>  Then, he said, when WTOP started web streaming, the average of the 
>  stream listeners was another gap to 10 years below those listening on FM.
>  
>  The section I heard did not speak of raw numbers, but the age groupings.
>  
>  Interesting, no?

It is, indeed... it tells me that the age-demographic (in this case) is not 
content-driven, but media-driven. As our beloved Mr Spock would say... 
"Fascinating!"

Willie...


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