[BC] HD Radio's lack of upgrade capability

[Mike]

It's a software change int he machine Cowboy.  If it can send out one 
stream or two and it can send out the data it can send out more data 
just by changing the way the system sends out the information.  The 
receivers of course have to decode it. Software is sent to the stations 
and they simply load it into the unit and out it goes as part of the 
data stream.  The question is who pays for the upgrade designs? Service 
contract?  Ouch just bit my tongue when I typed that.  LOL  You 
understand what I'm saying.
Later
Mike

Cowboy wrote:
> On Thursday 20 October 2005 09:48 pm, Michael Bergman wrote:
> 
> 
>>>OTA, the upgrade hardware is paid for as part of the
>>>set purchase. 
>>
>>Oh--my mistake!  It IS paid for.  I can pass the cost on to the consumer.
> 
> 
>  I wanna know....
>  Who's gonna pay for the extra and specialized encoding equipment
>  at each and every transmitter site, and who's gonna make sure that
>  each and every transmitter actually transmits these upgrades ?
> 
>  OTA sound wonderful on the surface, but I see a few gotchas in this.
> 
> 
>>"imaginary as in sqrt(-1)"?  Is that what the 'i' in iBOC is for, i.e.,
>>iBOC^2 = -BOC^2?  (What about iPod?)
> 
> 
>  Now, that WAS pretty good !
>