[BC] HD Radio's lack of upgrade capability

[Cowboy]

On Tuesday 18 October 2005 05:30 pm, Michael Bergman wrote:

>New features are sold in the market with each new model.  IBOC is very
>expandable, with lots of discussion going on now regarding what to do with
>that expandability.  
>
>If there's a market demand for a new feature, expect it.  When consumers
>walk into Best Buy and ask for HD Radio, Best Buy will carry it.  When they
>ask for HD Radios with weather channels, traffic channels, surround sound,
>etc., Best Buy will carry that too.
>
>What is beginning to emerge is that the consumer demand isn't going to
>happen without some compelling content, promoted by broadcasters,
>unavailable on analog.  

 Well, you've just hit the most compelling reason for ME to consider
 purchase of an HD radio, and it's, sadly, the inclusion of weather
 and traffic channels.

 Expanded band AM only got to the consumer by way of being included
 on the FM radio they now buy, and that just might be the way that
 HD, or any IBOC scheme, is adopted by the consumer.
 By inclusion of product not currently a part of broadcast !

-- 
Cowboy

http://cowboys.homeip.net

May a Misguided Platypus lay its Eggs in your Jockey Shorts